Eleni Lazaridi

Eleni Lazaridi is a seasoned professional in marketing and customer relationship management, currently serving as a Senior CRM Associate at Skroutz since July 2023. Prior experience includes a role as Performance Marketing and CRM Executive at Viva Wallet, where Eleni specialized in optimizing marketing efforts and managing customer relations from January 2022 to July 2023. Earlier positions include a customer service representative at Ecoelastika SA, where Eleni led incident management and stakeholder communications, and a Marketing Coordinator at the family business Ice Scream Lazaridis, achieving significant sales increases through effective digital strategy and customer engagement initiatives. Eleni began a career with BASF as a Marketing Assistant, focusing on customer relationships and internal communications. Academic qualifications include a Master of Science in Digital Marketing and Analytics from the University of Kent, along with degrees from Athens University of Economics and Business and National Kapodistrian University of Athens.