Rodanthi Damianaki

Rodanthi Damianaki is a Commercial Strategy & Performance Data Analyst at Skroutz since October 2021, responsible for defining commercial KPIs, measuring sales team performance, and enhancing processes through insights and strategic reporting. Prior experience includes serving as a Performance Data Analyst at ITV, where Rodanthi focused on analytics for product development and client strategy, and engaging with data-driven advertising solutions. Earlier roles include Social Media & Event Assistant at the Museum of Entrepreneurship, Marketing Manager at Kriton Artos, and various communications positions at INTRASOFT International, demonstrating a strong background in data analysis, marketing, and social media management. Rodanthi holds a Master’s degree in Business Analytics from Cass Business School and a degree in Business Administration and Management from Athens University of Economics and Business.