Michelle Oliveira dos Santos

Michelle Oliveira Dos Santos is an experienced professional specializing in digital transformation and sales operations, currently serving as the Head of Sales Ops Digital Transformation at Sky since March 2018. In this role, Michelle leads initiatives focused on automation and optimization, enhancing culture, processes, and technology during deployments. Previously, Michelle worked as a Sales Support Manager, collaborating with multiple UK sites to improve sales retention and upgrade offerings through digital platforms. Prior experience includes serving as Digital Operational Lead and Performance Coach at The AA from March 2011 to April 2016. Michelle holds a degree in Drama and Theatre from St George's, University of London, earned between 2009 and 2011.