Beth Heinrich

Beth Heinrich, MPA, APR, currently serves as the Marketing Communications Executive at Sky Lakes Medical Center, a role commenced in April 2024. Previously, Beth held the position of Vice President of Communications and Marketing at the American Academy of Ophthalmology from August 2019 to December 2024, contributing to the organization's strategic communications and reputation management as part of the Executive Leadership Team. Beth's experience also includes serving as Associate Vice President of Strategic Communications at OHSU, Director of Marketing and Communications at the Portland Art Museum, Marketing & Communications Specialist/Project Manager at Acumentra Health, and Public Affairs Officer/Director of Marketing and Communications at the American Red Cross, where significant public relations responsibilities included serving as a spokesperson during major disasters. Additionally, Beth worked as Regional Vice President of Communications at US Bank, enhancing regional news coverage significantly. Educational qualifications include an Executive Master of Public Administration from the University of Washington and a BA in Communication from Portland State University.