Alessandra D'Avino

Alessandra D'Avino serves as the Head of Brand & Messaging at Sky since June 2022, leading the Brand & Creative team and successfully launching the new Sky Business brand, achieving significant increases in brand awareness and sales. Concurrently, Alessandra is the Marketing & Communication Director, Board Member, and Equity Partner at TAKOBI, a SaaS startup where fundraising efforts surpassed targets. Prior experience includes positions at Sony, where Alessandra increased brand value and drove major campaigns; roles in marketing at Euroffice Ltd and Microsoft; and an internship at Hewlett-Packard. Alessandra holds a two-year Master of Science in Business Administration and Management from Università Bocconi and attended the University of Cambridge for further education.