Adam Soldinger

Adam Soldinger is an experienced media and content professional currently serving as the Free To Access Lead at Sky New Zealand since August 2023, where responsibilities include planning and growing Sky's free-to-access product offerings. Prior to this, Adam held the position of Content Curation Leader for Spark Sport from November 2020 to July 2023, successfully tripling subscriber numbers and negotiating major content acquisitions. Adam's extensive background also includes various programming roles at TVNZ from 1999 to 2020, where achievements included significant audience growth and commissioning successful local productions. Additionally, Adam has held positions in research and media planning at several firms, complemented by a Bachelor of Laws degree from The Manchester Metropolitan University and a Legal Practice Course from the College of Law, Guildford.