Emma Kirkwood

Emma Kirkwood is a seasoned marketing professional with extensive experience in global SEO and digital marketing, currently serving as Principal Marketing Manager at Skyscanner since October 2015. Emma has held various roles within Skyscanner, progressively increasing responsibilities from Marketing Assistant to Principal Marketing Manager, overseeing SEO strategies across multiple regions including EMEA, APAC, and AMER. Emma co-founded the Glasgow Student Marketing Society to bridge the gap between academia and real-world marketing practices. Educational qualifications include a Master of Arts in Business & Management from the University of Glasgow and a background in Social Science with a focus on International Economics from Malmö Borgarskola.