Jessica Smith

Jessica Smith is a seasoned marketing analytics professional with extensive experience in database marketing and statistical analysis. Currently serving as a Sr. Database Marketing Analyst at Sleep Number Corporation since August 2020, Jessica has previously held key analytical roles at Yes Marketing, Capella University, Carlson Marketing Group, CMS Direct, and Merrill Corporation. With a B.S. in Business Administration with a Marketing Emphasis from the University of Wisconsin-River Falls, Jessica has developed a strong skill set in decision sciences and analytical services over a career spanning more than two decades.