Christi Mason

Christi Mason has a diverse range of work experience in the field of marketing. Christi is currently serving as the Chief Marketing Officer at Slutty Vegan ATL since 2022. Prior to that, they worked as the VP of Marketing at Krispy Kreme from 2021 to 2022.

From 2017 to 2021, Mason held various roles at InterContinental Hotels Group (IHG®). Christi served as the Global Marketing, Head of Restaurant and Bar, where they led the global restaurant and bar strategy across multiple brands. Christi also held the position of Global Marketing, Brand Director - Holiday Inn Express, where they led the rollout of the new Express Start Breakfast™.

Before joining IHG, Mason worked at Arby's Restaurant Group, Inc. as the Brand Director, Restaurant Experience from 2015 to 2017. Christi led the brand experience strategy and completely overhauled the restaurant experience.

Mason's earlier experience includes working at Darden as the Brand Manager - Olive Garden from 2012 to 2015, where they implemented disruptive marketing strategies. Christi also worked at Sara Lee as an Associate Brand Manager for Jimmy Dean from 2010 to 2012 and as an Associate Brand Manager Intern for Innovation and Strategy in 2009. Additionally, they worked at The Coca-Cola Company as a Marketing Special Projects Manager for Nestea from 2006 to 2008.

Throughout their career, Mason has demonstrated an ability to lead strategic initiatives, drive brand performance, and create innovative marketing strategies.

Christi Mason completed their Bachelor of Arts (B.A.) degree in Journalism at Georgia State University from 1997 to 2001. Following this, they pursued further education and obtained a Master of Business Administration (M.B.A.) degree in Marketing, Strategy, Finance, and Entrepreneurship from The University of Chicago Booth School of Business, where they studied from 2008 to 2010.