Barbara Mendes

Barbara Mendes currently serves as the Head of Digital Marketing at SM Jaleel & Company Ltd, where leadership of the Digital Marketing Team and oversight of social media for 16 beverage brands across the Caribbean is key. Previous experience includes roles as a Social Media, Community, & Influencer Manager, and Style Coordinator, where responsibilities spanned digital marketing strategy, community management, and client relationship development. Early career positions include serving as a Course Representative focusing on student feedback at the University of Sussex, and gaining experience as a Creative Marketing Assistant for FM Events and a Marketing Intern at Coca-Cola Egypt. Barbara holds an MSc in Strategic Marketing from Imperial College London and a Bachelor of Science in Marketing from the University of Sussex, complemented by foundational education in Business Administration from the American University in Dubai.