Joseph Chang /

SM Entertainment is a South Korean multinational entertainment agency. Since its establishment in 1995, SM Entertainment has pioneered the entertainment industry in Korea and is a total entertainment group leading the global Korean Wave and K-POP sensation. SM Group manages over 400 artists combined, including our own trained and cultivated musicians and other casted talents such as MCs, entertainers, actors, models, and influencers. It is the largest entertainment company in Korea and has been responsible for fostering and popularizing the careers of many K-pop starts garnering huge global fanbases. Our recent business strategy and development plan : "SM 3.0," focusing on integrating various aspects of the company's operations, including music production, content creation, and global distribution, into a cohesive system will lead to the expansion of the company's market presence and enhance its offerings to provide a more comprehensive experience for our fans.