Aaron Reiel Chan

Aaron Reiel Chan is an accomplished professional with extensive experience in account management and digital transformation. Currently serving as a Key Account Manager - Category Lead at SM Supermalls, Aaron has successfully developed the Repeating Base Brands category for SM Malls Online and improved customer repeat purchase rates. Prior to this role, Aaron was involved in initiatives that significantly increased sales and customer retention rates for over 150 tenants. As a co-founder and CFO at Blissbox PH, Aaron demonstrated leadership in finance and startup growth, achieving impressive sales figures. Education includes a Bachelor of Science in Management Honors from Ateneo de Manila University and an international exchange program at the University of Pittsburgh. Additional roles have included data management and strategy positions at various organizations, showcasing a strong analytical and innovative skill set.