Hiyasmin Isiderio

Hiyasmin Isiderio currently serves as the Regional Leasing Head/AVP at SM Supermalls, starting in January 2024. Prior to this role, Hiyasmin held multiple positions at Jollibee Foods Corporation from September 2000 to December 2023, including Operations Director, Area Manager overseeing Jollibee stores in Panay, and Store Manager. Hiyasmin began the career at Winbest Foods Corporation, a franchise of Jollibee, where the roles included Shift Manager from September 1993 to August 2000. Academically, Hiyasmin earned a Master of Management with a focus on Business Management from the University of the Philippines Visayas between 2011 and 2013 and a Bachelor of Arts in Social Sciences from West Visayas State University from 1989 to 1993.