David Lawson

David Lawson is an accomplished marketing professional with extensive experience in the solar energy sector and international markets. Currently serving as the Global Strategic Marketing Manager at SMA Solar Technology AG since January 2016, David is responsible for enhancing awareness of SMA's large-scale offerings, understanding market trends, and coordinating regional marketing activities. Previous roles include Marketing Director for Western Europe, where David led a team to align business goals, and Head of Marketing for France and the UK, pivotal in scaling the marketing team and driving digitization. Prior experience includes positions at SMA France, Kroll Ontrack, compuBase, and Connectix Corporation, coupled with a Master's degree in International Business from Aix-Marseille University and a Bachelor's degree in Business Administration from Université Montpellier III IAE.