SMA Solar Technology AG
David Lawson is an accomplished marketing professional with extensive experience in the solar energy sector and international markets. Currently serving as the Global Strategic Marketing Manager at SMA Solar Technology AG since January 2016, David is responsible for enhancing awareness of SMA's large-scale offerings, understanding market trends, and coordinating regional marketing activities. Previous roles include Marketing Director for Western Europe, where David led a team to align business goals, and Head of Marketing for France and the UK, pivotal in scaling the marketing team and driving digitization. Prior experience includes positions at SMA France, Kroll Ontrack, compuBase, and Connectix Corporation, coupled with a Master's degree in International Business from Aix-Marseille University and a Bachelor's degree in Business Administration from Université Montpellier III IAE.
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SMA Solar Technology AG
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SMA Solar Technology AG is a Germany-based developer of photovoltaic (PV) system technology. The Company operates through five segments: Residential, Commercial, Utility, Off-Grid and Storage and Service. The Residential segment focuses on small PV systems for private applications with micro and string inverters, energy management solutions, storage systems and communication products and accessories. The Commercial segment provides three-phase string inverters, energy management solutions, medium-voltage technology and other accessories. The Utility segment specializes in large-scale PV power plants with central inverters, and also provides grid services. The Off-Grid and Storage segment offers system technology for the integration of different battery technologies and power classes and collaborates with battery manufacturers and companies in the automotive industry. The Service segment comprises service and maintenance, operational management and the spare parts business.