Smadex
Laura Serrano Márquez is a Client Growth Manager at Smadex, having also served as a Branding Business Development Analyst, since May 2022. Prior experience includes working at HARTMANN GROUP from September 2020 to May 2022 in the Marketing Department focusing on Product Management in the B2B disinfection sector, with responsibilities in market analysis, product documentation management, strategic decision support, and event planning. Laura's background also encompasses retail experience as a Sales Assistant at Tommy Hilfiger and a Showroom Sales Assistant at Calvin Klein, where duties included direct sales, sales strategy analysis, and visual merchandising. Additionally, Laura contributed to the International Pop-Up Restaurant Project by developing a business plan. Academic credentials include a Master's in Digital Marketing from La Salle BCN and a degree in Business Administration from Universitat de Barcelona.
Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.