- S
Smadex
- Rubén Lucas Zaragoza
Rubén Lucas Zaragoza is a senior software engineer at Smadex, with a robust background in technical leadership and architecture accrued from roles at Bosonit and Siemens. With experience spanning various positions including project leader and consultant, Rubén has developed a comprehensive skill set in software engineering and project management. Academic qualifications include a Doctor's Degree in Artificial Intelligence from Universidad Rey Juan Carlos and multiple master's degrees in fields such as Business Consulting and the Internet of Things, alongside entrepreneurial training from Alchemist Accelerator and Tetuan Valley.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.
