Smadex
Santiago Casais is an experienced professional in the field of programmatic advertising, specializing in campaign management, performance optimization, and data analysis. With a background in marketing and a strong educational foundation, Santiago has held various roles in companies such as Smadex, Entravision Digital, and Migu. Santiago's expertise also extends to digital marketing analytics and customer relations, making him a valuable asset in the industry.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.