Smadex
Stefano Giacopazzi is an accomplished senior director with extensive experience in business development and mobile marketing. Currently serving as the Senior Director of New Business for EMEA at Smadex since January 2023, Stefano leads a commercial team and drives global growth by discovering new opportunities. Prior to Smadex, Stefano held notable roles at Liftoff Mobile, including New Business Lead and Senior Sales Manager, where contributions were pivotal in enhancing mobile app marketing strategies. Additional experience includes directing new business at Fetch, a global mobile marketing agency, and managing business development at Union Investment Management. Stefano also ventured into entrepreneurship by establishing Little Green Men, a property services company, and began their career in sales and surveying. Educational background includes studies at the University of the West of England and St. Columba's College.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.