Samantha Silva

Samantha Silva (Perez) is an accomplished public relations professional with extensive experience spanning over a decade in diverse roles. Currently serving as the Senior Vice President at Small Girls PR since November 2024, Samantha previously held the position of Director of Global Brand Communications at Under Armour, where responsibility included developing integrated global PR strategies. Prior roles include Vice President at MSLGROUP, focusing on P&G Baby Care, and Vice President at 5W Public Relations, where oversight of CPG brands was key. Samantha's experience also includes serving as Campaign Director at Mission, Account Director at Kaplow, Senior Account Supervisor at Zeno Group, and various positions at Ogilvy Public Relations Worldwide. A graduate of the University of Southern California with a BA in Public Relations and Communication, Samantha has demonstrated a consistent ability to drive brand awareness and media results through strategic storytelling and innovative campaigns.