Dave Patterson

Dave Patterson is the current Vice President of Business Development at Smart 1 Marketing. Dave has been with the company since August 2015 and in their current role since October 2021.

In their role as Vice President of New Business Development, Dave works with all channel and direct sales clients to establish clear and strategic partnerships aligning Smart 1 Marketing's brand with their digital and traditional requirements.

Dave's team provides training, support and collaboration by understanding the current needs of their customers and help build campaigns with a clear understanding of KPI's so that they reach the goals needed to achieve success.

Some of the things they cover are brand development, web site traffic growth, web site UI and advertising revenue. Developing brand and conversion strategy along with ROI executions and analytic / dashboard review.

Smart 1 Marketing's portfolio includes but is not limited to:

Streaming Radio

Streaming Video - Connected TV

Attribution Modeling

Waze Ads

Web Design ( traditional, mobile and ecommerce )

Trafficking

Display advertising

Mobile advertising

IP Targeting

Social Media

Native advertising

SEM

SEO

Digital Signage

Google Business Photos

Personal dashboards

Analytic reviews

Dave Patterson attended Bowling Green State University for their undergraduate degree and The Ohio State University for their graduate degree.