Smart Axiata
LENG Chhun has over 13 years of experience in trade marketing and direct sales, currently serving as a Trade Marketing Executive for Smart Axiata since October 2010. In this role, LENG Chhun manages trade marketing initiatives, travels to various provinces for branding and network coverage assessments, and builds strong communications with distributors and consumers. This position also involves providing sales techniques to dealers, informing them of new promotions, investigating competitor activities, and overseeing marketing materials such as signage and billboards. Prior experience includes working as a Direct Sale Representative at British American Tobacco Cambodia, where responsibilities included product distribution, dealer communication, branding, and customer service.
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Smart Axiata
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Smart Axiata Co., Ltd., Cambodia’s leading mobile telecommunications operator, currently serves 8 million subscribers under the ‘Smart’ brand. Smart Axiata is part of Axiata Group Berhad, one of Asia’s largest telecommunications groups. Smart is at the forefront of mobile technology advancement in Cambodia. Smart was the first network to introduce 4G LTE in 2014, 4G+ in 2016 and 4G+ with HD Voice (VoLTE) in early 2017. In mid-2017, Smart introduced cutting-edge 4.5G, manifesting its data leadership position in Cambodia. Smart also provides 2G, 2.5G, 3G and 3.75G mobile services as well as international roaming across more than 190 countries. Its extensive nationwide network coverage stretches to more than 98% of the Cambodian population. The company is also rapidly transforming itself into a digital lifestyle brand, having introduced many innovative offerings and lifestyle entertainment value propositions. This includes various international partnerships, with brands as diverse as Universal Music, Apple, Facebook and iflix, as well as digital services including SmartLuy, Smart Insurance, SmartPay, Smart Music and SmartNas. Smart aspires to become Cambodia’s Digital Champion, while playing an active role in socio-economic growth. The company’s workforce consists of more than 1000 local and foreign experts. Smart is committed to its customers, employees and the people of Cambodia, in delivering its promise of enriching their lives through world-class networks, exceptional digital experiences and through significant corporate social responsibility engagements.