Chette Soriano Ayson

Chette Soriano Ayson has extensive experience in the field of digital innovation and advertising. As Vice President of the Innovations & Digital Group at Smart Communications, Inc. since 2010, Chette has played a pivotal role in driving digital strategies and initiatives. Prior to this, Chette served as Director of Digital Advertising at Y&R Philippines from 2008 to 2010, where responsibilities included overseeing digital marketing campaigns and strategies.