Carl leads Smart Gardener with proven ability to build a company's path to profitability with exceptional skills in business development, P&L management, operational excellence, and scalable process improvements. Carl has deep expertise in e-commerce sales, distribution, logistics, quality assurance, and operational process development.
As CEO of the Bernina Supplies Division, he ran four highly diverse companies that surround the creative community with unique and exclusive products, programs, education and inspiration. Carl greatly expanded and diversified the division selling to multiple channels including web/e commerce, wholesale, distribution, and manufacturing. He was instrumental in the start-up and transformation of Peapod from an unprofitable operation into a profitable, highly scalable business that achieved Inc. Magazine's 500 Fast Growth companies list.
As a senior level executive he has conceived, funded, launched and driven seven start-ups to profitability and long term growth. His accomplishments include implementing a complete company wide ERP system that reduced corporate overhead by 20%. Installed inventory demand planning tools that reduced inventory by over 25%, increased turns, and improved fill rates above 95%; reversed 8 years of losses by reducing overhead, implementing all new IT infrastructure, and accelerating web sales.
Carl graduated from Ohio State University with a degree in Horticulture. He currently sits on the Board of the Judson University School of Leadership and Business. For over 25 years, he has been actively involved with Big Brothers/Big Sisters of America.
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