Smart Group Ltd
Elaine Sawford is a seasoned professional with extensive experience in the hospitality and event management sectors, currently serving as the Commercial Director at Smart Group Ltd since October 2005. In this role, Elaine oversees a range of hospitality companies and is responsible for enhancing company practices, efficiency, and strategic expansion. Previously, Elaine held positions such as Business Development Manager and Sales and Event Account Manager, focusing on sales, marketing, and revenue management for Battersea Evolution. Prior experience includes roles at The Christmas Company, University of Leeds, and Leeds City Council, following a BSc in Biology from the University of Leeds.
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Smart Group Ltd
Smart Group is a dynamic collection of hospitality, catering and event management businesses founded and led by CEO, Greg Lawson. Quality, passion and integrity drive all operations across Smart Group. We are committed to delivering unforgettable experiences across events and hospitality in the UK and internationally. Having grown from a small, intimate company, we understand the importance of personal service, which remains at the core of everything we do. Smart Group comprises: • Smart Parties – fabulous seasonal celebrations that excite and impress • Smart Hospitality – delicious large-scale catering for events • Smart Live – bespoke event management exuding creativity, flair and fun • Smart Venues - a stunning range of venues across London and beyond that the Group own and work with • Smart Experiences - world-class experiences for private and corporate clients • Moving Venue - exceptional dining experiences at some of London's most beautiful and iconic venues for over 35 years • Last Supper - Curators of beautiful events since 2003