Adriano Serff

Adriano Serff is an accomplished marketing leader currently serving as Chief Marketing Officer at Smart Point and Advisory Board Member at Seven Roots. With a strong foundation in brand management, Adriano has consulted for various brands, including Yay! Snacks and Keami Beauty, through BeWater Brand Consulting, which Adriano founded in 2013. Previous roles include Co-Founder and CMO of Tuwils, Global Director of Marketing Strategy at Wallbox Chargers, and Head of Brand & Innovation at Danone Waters, achieving significant market growth. Adriano's experience also spans notable positions at Original Buff, Under Armour, and Nike, emphasizing expertise in brand strategy and product marketing across diverse industries. Educational credentials include a Post Graduation in Strategic Brand Management from FIA and a Bachelor's in Marketing Administration from Uninove.