Trent Poltronetti

Trent Poltronetti has over 25 years of experience in marketing and sales. Trent has held various leadership positions in different companies.

From 1993 to 1997, Poltronetti worked at ARM, where they started as a Marketing Manager and helped establish ARM as a well-known brand in the electronics industry. Trent built a successful in-house marketing communications team and executed effective communication strategies, leading to a successful IPO.

In 1997, Poltronetti became the Sales Manager for Network Computing and Internet Appliances at ARM, where they worked with semiconductor licensees to win designs with clients such as NCI, Wyse, RCA/Thomson, Diba, and Teknema. Trent then became the Sales Manager for Development Tools in 1998, doubling US sales in a year through various marketing and sales strategies.

From 1999 to 2004, Poltronetti worked at Synchronicity Inc as the Corporate Communications Manager and later as the Marketing Director. Trent significantly raised awareness of the company through media coverage, web hits, and search engine placement. Trent also accelerated the sales cycle by rebranding and repackaging product lines, creating effective selling tools, and implementing successful marketing campaigns.

From 2004 to 2007, Poltronetti served as the VP of Marketing at IPextreme Inc, where they guided the company in technology licensing, developed business plans, and obtained venture backing. Trent led cross-functional teams to launch seven product families in 18 months.

From 2013 to 2013, Poltronetti worked as the Acting Marketing VP at Cogniance, a software consultancy. Trent developed marketing strategies, productized offerings, and created go-to-market plans.

From 2008 to 2013, Poltronetti had multiple roles at Ardent Impressions Inc. Trent served as the CEO, successfully navigating the economic downturn and implementing cost-saving measures. Trent modernized the brand and upgraded sales and marketing activities. Trent also served as a Senior Partner, assisting technology clients with branding, go-to-market plans, and sales development.

Since 2018, Poltronetti has been working as the VP of Marketing and Sales at SmartAxiom Inc. The company specializes in securing the Internet-of-Things with blockchain technology. Poltronetti's role focuses on improving latency, reliability, and scalability of IoT security solutions.

Overall, Poltronetti has a track record of success in leading marketing and sales efforts, developing strategies, and achieving business goals.

Trent Poltronetti pursued their education at the University of Manitoba, where they obtained a degree in Engineering from 1984 to 1987. Trent'sfield of study during this time focused on Computer and Electrical engineering. Later, they continued their education at the same institution and completed their Master of Business Administration (MBA) in Marketing from 1989 to 1990.