Sergio Massidda has extensive experience in international renewals and business development, currently serving as Director of International Renewals at SmartBear since May 2016, where previous roles included Senior Manager, Manager, and Team Lead. Prior to this, Sergio worked at Hewlett Packard Enterprise from September 2006 to May 2016, focusing on maximizing revenue opportunities for EMEA Service Providers as a Business Development Manager, while also providing Microsoft licensing expertise and customer support. Additional experience includes roles at BCW Group plc, Crucial UK, IBM, Bitron S.p.A, and Prima Industrie S.p.A, covering various areas such as credit control, sales support, and data management. Sergio holds a degree from Universitá degli Studi di Torino in Turin, Italy.
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