Paul Schmidt

Paul Schmidt is the current Director of Marketing Strategy at SmartBug Media. Prior to this, they were a Senior Inbound Marketing Consultant at HubSpot from May 2013 to February 2015. There, they worked with new customers to design and implement inbound marketing strategies, developed and led internal training classes on search marketing, social media, analytics, and customer success topics, created 5 SEO webinars in November 2013 and December 2014, collaborated with product marketing to improve social media software adoption, and was the lead consultant for media, publishing and broadcast organizations. Paul Schmidt has also spoken at #Inbound14 Conference, Suffolk University and Babson College on Inbound Marketing.

Before HubSpot, Paul Schmidt was at UpWord Search Marketing from June 2011 to April 2013 where they increased clients' revenue, visibility, and online traffic through SEO, SEM, and content marketing. Paul also analyzed clickstream, competitive intelligence, and social media data using Google Analytics, Coremetrics, Unica, Raven Tools, SEOmoz, Brightedge, Conductor Searchlight, and others. Additionally, they contributed to the company blog, participated in outreach workshops for startups and non-profits, managed and recruited marketing interns, and attended PubCon 2011 in Las Vegas & FutureM 2012 in Boston.

Paul Schmidt has an MBA in Marketing from Suffolk University - Sawyer Business School, and a BM in Music Performance, Percussion from the University of Nevada-Las Vegas. Paul also has certifications from Pavilion in Intro to RevOps Course, Alison - Free Online Learning in General Data Protection Regulation (GDPR), HubSpot in HubSpot Certifications (Marketing, Sales, Customer Success, Agency Management, Training), Google Analytics in Advanced Google Analytics, HubSpot Academy in Growth-Driven Design, Drift in Conversational Marketing Certified, HubSpot in Inbound Certification, HubSpot Academy in HubSpot Trainer Certification, HubSpot Academy in Sales Enablement Certification, HubSpot in Contextual Marketing Certification, and HubSpot in Email Marketing Certification.

They are on a team with Hannah Shain - Director, Marketing, Damon Yerian - VP, Creative, and Kristin Grages - Senior Director, Marketing Strategy. Paul Schmidt reports to Jen Spencer, CEO.