Judy Sparks

Judy Sparks has over 25 years of experience in marketing and business. Judy began their career in 1993 as a Marketing Coordinator at Hanscomb. Judy then moved to Robert and Company where they worked as a Marketing/Proposal Coordinator. In 1997, they joined Stevens & Wilkinson as Director of Marketing. In 2000, they became Senior Vice President/Chief Marketing Officer at The Facility Group, where they oversaw global marketing initiatives for a $600+ million international design/build firm. In 2010, they became a Partner/Chief Marketing Officer at LakePoint Sporting Community, where their primary role was to develop the destination's internal and external facing brand and Tier-1 corporate partnerships. In 2016, they began teaching part-time at the Georgia Institute of Technology as a Professor, where they teach a 15-week incubator course on the fundamentals of integrated marketing, entrepreneurship, and sales. Judy is also the CEO/President of Smartegies, LLC.

Judy Sparks earned a Bachelor of Science in Marketing from Georgia State University between 1993 and 1996. Prior to that, they attended the University of Tennessee, Knoxville, studying Economics from 1991 to 1993. In addition, Judy has obtained two certifications: a Content Marketing certification from HubSpot Academy in January 2023, and an Inbound Certification from HubSpot in August 2015.