Kelsey Evans

Kelsey Evans is a Senior Marketing Science Partner at Smartly, where they lead in marketing science with a strong focus on creative problem solving and continuous improvement. With four years of consulting experience in digital marketing analytics, Kelsey has supported various clients across sectors such as automotive, financial services, and healthcare. Their expertise includes testing and optimization, measurement strategy development, and data visualization. Kelsey holds a Bachelor of Science in Informatics from the University of Michigan, where they also worked as a Research Assistant. Prior to their current role, they served as Marketing Science Lead and Director at Critical Mass, and held positions at SapientNitro and Barton Hills Country Club.