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Steven Chang

Head of Product Marketing at SmartMedia Technologies

Steven Chang has a diverse range of work experience in product marketing, business development, and analytics. Steven'smost recent role was as the Head of Product Marketing at SmartMedia Technologies, where they led product marketing for their Web3 engagement & loyalty platform. Prior to this, they served as the Director of Product Marketing at Yahoo! Inc., where they led product marketing and go-to-market strategies for their CTV and RMN ads business. Steven also held the position of Director of Product Marketing at Verizon Media.

Before their time at Yahoo! Inc., Steven worked as the Director of Marketing & Monetization at Playtika, where they oversaw the monetization of their mobile app, BINGO Blitz. During their tenure, they successfully grew the membership of their subscription product and launched a VIP customer loyalty program. Previous to this, they worked as an Advisor at Future Today Inc, a video technology company, and as a Content Acquisition specialist at Roku.

Steven also gained experience in the entertainment industry as a Story Analyst at Amazon Studios and in the social media and sports industry as a Business Development & Analytics specialist at Viddy, Inc. and Bleacher Report, respectively. Earlier in their career, they worked as a Consultant at TouchFrame. Overall, Steven has demonstrated expertise in product marketing, monetization, business development, and strategy across various industries.

Steven Chang attended Harvard University, where they earned a Bachelor's degree in Economics. Steven later pursued further education at UCLA Anderson School of Management, obtaining an MBA between the years 2011 and 2013.

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Los Angeles, United States

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SmartMedia Technologies

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We ideate, develop and distribute high-impact digital media experiences, that deliver ROI. Think, the gamification of advertising, with next-generation attribution capabilities. Capturing the hearts and minds of audiences - thru their hands, by taking a nonstandard approach of using Smart Digital Objects (Smart Media) that can be activated across any marketing campaign. The evolution of Brand Innovation.


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11-50

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