Tibbe van Asten

Tibbe van Asten is an experienced digital marketing professional with a strong focus on search engine marketing and performance marketing. Currently serving as Team Lead Performance Marketing at Smartphonehoesjes.nl since September 2021, Tibbe leads a team of 10 in integrating e-mail, affiliate marketing, social media, SEO, and SEA efforts across seven countries to drive traffic and enhance customer engagement. Previously, Tibbe held significant roles including Head of PPC, Automation & Innovation at Increase and the founder of Adsscripts.com, a knowledge-sharing initiative. With a background in online marketing roles across various companies, including Babboe BV and ALLSAFE Management B.V., Tibbe possesses a diverse skill set in campaign management, team leadership, and strategy development, complemented by a degree from Rotterdam University of Applied Sciences in Small Business & Retail Management.