Erica Donaldson-Dipyatic

Erica Donaldson-Dipyatic, MBA, is an accomplished marketing automation professional with extensive experience across diverse industries. Currently serving as Manager of Marketing Automation at Smartsheet since 2022, Erica focuses on enhancing marketing automation effectiveness through strategic process documentation and campaign performance evaluation. Prior roles include Senior Manager of Marketing Automation at Fathom and Senior Manager of Marketing Operations & Automation at Alight Solutions, where Erica led transformational initiatives during periods of change and growth. With a solid foundation in digital marketing from positions at Direct Online Marketing, BNY Mellon, and Deloitte, Erica has demonstrated expertise in analytics, privacy solutions, and client engagement, complemented by an MBA from the University of Pittsburgh and a BS in Marketing from Penn State University.