SmartSoft, Inc.
Anitra Tarpey is an experienced executive with a strong background in data quality, marketing, and strategic planning. As Executive Vice President at SmartSoft, Inc. since September 2010, Anitra leads a team focused on address verification solutions, successfully managing two teams comprising eight employees. Previously, Anitra served as Vice President of Strategic Planning, where responsibilities included budget development and internal consulting for the CEO. Anitra's marketing expertise was honed as Marketing Director at Warner Bros. Home Entertainment, overseeing brand management for notable theatrical releases. Early career roles include positions at Merrill Lynch, Petsmart.com, SBC Communications Ltd, Immortal Entertainment, and MTV Networks. Anitra holds an MBA in Public Policy from The Wharton School and a BS in Economics with a focus on Marketing and Entrepreneurial Management from the University of Pennsylvania.
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SmartSoft, Inc.
SmartSoftDQ.com PressWise.com SmartSoft has been creating innovative software solutions since 1995. We provide desktop and enterprise-level software for postal address correction, postal discounts, mail tracking and print workflow management to the United States and Canada. Our products include the AccuMail® suite of address verification and correction software, the all-in-one mailing software solution, SmartAddresser 5™,IMb and QR-Code mail tracking with MailSpotter, and the all-in-one web-to-print, print MIS and workflow automation solution, PressWise. SmartSoft Inc. is a privately held company.