Anitra Tarpey

Anitra Tarpey is an experienced executive with a strong background in data quality, marketing, and strategic planning. As Executive Vice President at SmartSoft, Inc. since September 2010, Anitra leads a team focused on address verification solutions, successfully managing two teams comprising eight employees. Previously, Anitra served as Vice President of Strategic Planning, where responsibilities included budget development and internal consulting for the CEO. Anitra's marketing expertise was honed as Marketing Director at Warner Bros. Home Entertainment, overseeing brand management for notable theatrical releases. Early career roles include positions at Merrill Lynch, Petsmart.com, SBC Communications Ltd, Immortal Entertainment, and MTV Networks. Anitra holds an MBA in Public Policy from The Wharton School and a BS in Economics with a focus on Marketing and Entrepreneurial Management from the University of Pennsylvania.