SmartSpotter
Annika Beeksma is an experienced professional with a strong background in project management and field operations. Currently serving as a Project Manager at SmartSpotter since February 2024, Annika previously worked as a Field Manager at Powerforce NL from August 2023 to January 2024, where responsibilities included managing and coaching field staff, overseeing HR matters, and ensuring target monitoring and reporting. Annika also held various roles at Hamilton Bright between March 2018 and July 2023, progressing from Project Support Employee to Field Manager, focusing on team management, sales performance, and operational administration. Earlier career experience includes a role as a Verkoper at MediaMarkt Nederland from May 2012 to March 2018, where Annika was involved in inventory management and event organization. Annika holds a qualification from ROC Friese Poort, completed in 2015.
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SmartSpotter
Whether your business is retail stores, retail supply or brand marketing, correctly executed point-of-sale is crucial for success. After all, customers can’t buy from empty shelves or hidden displays. Shoppers won’t buy out-of-date perishables and target audiences may be switched off by poor presentation and incorrect pricing. SmartSpotter helps avoid all these scenarios by helping ensure retailer agreements are fulfilled. Continuously. At initial set-up and throughout a product’s in-store presence. So carefully calculated promotional strategies in order to realise their full potential. How do we do it? By connecting retailers and suppliers to an unrivalled network of field reporters and merchandisers who provide the eyes, insights and hands that keep your retail execution perfect. Faster, more affordably and more efficiently. Our goal is to maximise synergy between retailers and suppliers. On the 25th of November 2030, all agreements made between them have been fulfilled. An additional retail turnover of €5 billion could be generated as a result.