Smartwares Group is a consumer driven leading European player in smart safety, lighting & home appliances with offices in The Netherlands, UK, Germany, France, Spain, Portugal, Italy, Sweden, Lebanon, Turkey, Hong Kong and China. Our products are sold in more than 80 countries. 

Smartwares Group offers affordable, well designed and easy to use appliances and solutions that help make daily life easier, better and more fun. We offer the following brands: Tristar (www.tristar.eu), Princess (www.princesshome.eu), Campart (www.campart.eu), Smartwares (www.smartwares.eu), Topcom (www.topcom.eu) and Byron (www.chbyron.eu).

Our goal is to create value for our customers. We do this by quickly adopting global trends and translating them to exciting products, always at the required quality standards and supported by our R&D center. We invest in strong partnerships with our suppliers and customers and make sure we control every step in the value chain to deliver what we promise. By pursuing economies of scale, we keep our prices attractive. 

Want to know more? 
Additional information on Smartwares Group and our business activities can be found at www.smartwaresgroup.com


Appliances

Smartwares Group

Erik Raphael

Ide Advokaat

Yvette Bisschop

Rob Bond

Gijs van Seeters

The Leadership Team at Smartwares Group, comprising the CEO, Chief Commercial Officer (CCO), and CFO, is responsible for setting the strategic direction of the company, guiding operational priorities, making high-level executive decisions, and ensuring financial stability. They work collaboratively to drive growth, oversee the implementation of business initiatives across various markets, and maintain strong relationships with stakeholders, including suppliers and customers.

Leadership Team

Sales

Business Line Management

Finance Team

Leadership Team

About

Team members

Other teams at Smartwares Group

Sales

Business Line Management

Finance Team