Laure POISSONNIER has extensive experience in marketing and communication, currently serving as Chargée marketing & communication at Smartway (Zéro-Gâchis) since May 2018. Previously, Laure worked as Chargée de projet SEO at Intuiti, focusing on SEO recommendations, netlinking, and statistical report analysis. At Scopéli, Laure held the role of Responsable communication, contributing to the launch of a cooperative supermarket in Nantes Métropole. Laure’s career began at CYBION as a Consultante en Veille sur Internet, where responsibilities included establishing internet monitoring cells and addressing sustainability-related issues. Additional experience includes project management for CareVox.fr, marketing roles at Unilever and Renault, and various educational qualifications in e-marketing, marketing, and management sciences from prestigious institutions.