Smartway
Laure POISSONNIER has extensive experience in marketing and communication, currently serving as Chargée marketing & communication at Smartway (Zéro-Gâchis) since May 2018. Previously, Laure worked as Chargée de projet SEO at Intuiti, focusing on SEO recommendations, netlinking, and statistical report analysis. At Scopéli, Laure held the role of Responsable communication, contributing to the launch of a cooperative supermarket in Nantes Métropole. Laure’s career began at CYBION as a Consultante en Veille sur Internet, where responsibilities included establishing internet monitoring cells and addressing sustainability-related issues. Additional experience includes project management for CareVox.fr, marketing roles at Unilever and Renault, and various educational qualifications in e-marketing, marketing, and management sciences from prestigious institutions.
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Smartway
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Created by 2 brothers in 2012, Smartway was born from an ethical and environmental observation linked to the fact of throwing away products that are still good for consumption. Their goal: to reduce food and non-food waste and save their customers money.In order to highlight, in stores, products to be consumed quickly, Smartway creates a linkbetween consumers and distributors through a win-win relationship. On the consumer side, this free service makes it possible, on the one hand, to list products to be consumed quickly (and therefore cheaper) nearby, and on the other hand to increase the performance of stores by improving the management of their unsold products. Smartway is growing in Europe. Its team has won numerous awards from actors involved in sustainable development, web and mass distribution.