Victor Wise is an experienced marketing professional with a robust background in digital marketing, particularly in PPC and lead generation. Currently serving as the Director of Paid Search Marketing at Smarty Media since 2014, Victor has significantly contributed to optimizing PPC accounts and enhancing lead generation through innovative landing pages and analytics management. Prior roles include Marketing & Communications Manager at City Loan™, Marketing Manager at Westlake Financial Services®, and SEO Marketing Manager at Beverly Hills Cosmetic and Reconstructive Dentistry, each marked by substantial improvements in conversion rates and cost efficiencies. Victor holds a BA in International Finance and Marketing from the University of Miami and has furthered education in international marketing at the University of Westminster.
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