Christina Massey

As "Insights Sage" at Smarty Pants, Christina serves as a strategic director focused on designing, executing and analyzing custom qualitative research to inspire actionable and fresh consumer insights. Her academic pedigree, robust research skill set and client experience have helped Christina to assist clients in making sense of what it means to be a kid, tween, teen and parent in today's digitally-driven world.

Christina’s history in qualitative research runs the gamut—from traditional in-house research to ethnographies to online moderating. She has personally connected with thousands of consumers from around the globe. By collaborating with consumers in their natural environments and through digital capacities that are familiar and engaging for them, Christina has honed her skills as a leader both on- and offline.

Her experience in a host of industries – including toys & games, CPG, entertainment, retail, and food and beverage – has led Christina to become quite knowledgeable about the many facets of overall business strategy, product development and brand positioning.

Christina began her career as a valued member of Hasbro's Global Consumer Insights team where she co-managed the organization's in-house testing facility. There, she led over six-hundred and fifty hours of research with kids and families.