Meredith Franck

Meredith is an accomplished advertising and marketing veteran with over 25 years of experience managing packaged goods, food and beverage, apparel, entertainment and personal care business. She’s an innovative thinker and classically trained strategic marketer with a passion for uncovering new ways of growing brands and businesses.

Meredith joined Smarty Pants in 2008 as the resident Marketing Marvel. She assumed her current position as the company’s COO in 2010. In this role, she oversees daily operations and ensures continued best-in-class service to Smarty Pants clients.

Meredith's greatest strength is her ability to manage strategic, creative and operational processes, and typically the marriage of all three. During her tenure at Smarty Pants she has done just that, serving as consultant to Smarty Pants’ internal teams and helping to drive groundbreaking work for client partners.

Prior to Smarty Pants, Meredith served as Group Director at JWT on the Listerine brand. She helped J&J launch their kids’ oral care line and the teen and adult-targeted whitening franchise. She began her career at Grey Global Group in NYC overseeing Kraft Foods accounts and several Procter & Gamble brands, including Pringles, Pantene and Cover Girl.

Meredith holds a BBA with a major concentration in Marketing and a minor in Sports Management from George Washington University. She lives in Westchester County, NY, with her husband and two teenage daughters, but she tells people she lives in NYC, because she can’t accept that she’s now a grown-up who lives in the ’burbs.