Amy Avellar

Director, Customer Marketing at SmartyPants Vitamins

Amy Avellar has a diverse work experience spanning various roles in marketing and management. Amy is currently the Director of Customer Marketing at SmartyPants Vitamins, a position they have held since January 2023. Prior to this, they worked as the Director of Shopper Marketing at the same company from October 2021 to December 2022. Before joining SmartyPants Vitamins, Amy was the Senior Manager of Shopper Marketing from August 2020 to September 2021.

Amy's previous experience includes working at C.A. Fortune as a Senior Manager of Client Partnership from December 2019 to March 2020. In this role, they oversaw retail strategy development and implementation for KIND Snacks & NadaMoo!, managed promotional strategy and assortment optimization, and analyzed data to uncover business opportunities.

Prior to C.A. Fortune, Amy held positions at Advantage Unified Commerce as an Account Supervisor from April 2019 to December 2019 and as a Senior Account Executive from February 2018 to April 2019. Amy also worked at IN Marketing as an Account Executive from January 2016 to January 2018.

Earlier in their career, Amy gained experience at News America Marketing as an Account Associate from March 2015 to December 2015 and as an Account Coordinator from December 2013 to March 2015. Amy also worked as a Retail Management Development Intern at Nordstrom in the summer of 2013.

Amy's early work experience includes roles as a Marketing Intern at SwimSpot from January 2013 to June 2013, as an Account Manager at Saint Street from January 2013 to June 2013, and as a Marketing Intern at the Sacramento River Cats from June 2011 to September 2011.

Outside of their professional career, Amy served as the Chief Panhellenic Officer at UC Irvine Kappa Alpha Theta from January 2012 to December 2012.

Amy Avellar attended the University of California, Irvine - The Paul Merage School of Business from 2009 to 2013. Amy earned a Bachelor of Arts in Business Administration with a focus on Management and Operations.

Links

Previous companies

C.A. Fortune logo
Nordstrom logo
Saint Street logo
SwimSpot logo

Timeline

  • Director, Customer Marketing

    January, 2023 - present

  • Director, Shopper Marketing

    October, 2021

  • Senior Manager, Shopper Marketing

    August, 2020