Azfati Ahamada

Azfati AHAMADA is a digital learning and project management professional with extensive experience in the fashion and beauty industries. Currently serving as Digital Learning Project Manager at SMCP since January 2022, responsibilities include producing training modules, managing the Learning Management System (LMS), and analyzing key performance indicators (KPIs). Prior to this role, Azfati worked at L'Oréal from April 2017 to September 2021 in various capacities including UX/UI Digital Expert and Design & Digital Project Manager, where key contributions included developing a web series, creating internal communication tools, and managing community engagement for a Serious Game. Earlier experience includes roles in human resources and commercial administration at various companies, complemented by academic credentials in digital expertise and marketing from DSP Digital School of Paris.