SMCP
Elodie K. is a Transformation Unit Manager specializing in Digital and Customer Experience at SMCP, overseeing CRM and customer care initiatives, as well as coordinating group projects across various brands. Previously, Elodie served as a Senior Consultant at Ineox, managing CRM and e-commerce projects, and as Responsable CRM & eMerchandising at Groupe Karavel - Promovacances, where significant CRM tool migrations and merchandising strategies were implemented. Early career experiences include marketing roles at lastminute.com and diverse positions in project management and customer service. Elodie's educational background includes a Master II in Marketing and Management from ISC Paris and a DUT in Gestion from IUT Paris Descartes.
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SMCP
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SMCP SA is a France-based company specialized in the apparel and accessories industry. The Company operates through three main brands offering on-trend products: Sandro, which expresses through its collections the essence of cool and chic Parisian spirit and the French effortless elegance; Maje, which includes Bohemian Chic, Solar & Joie de vivre, and Claude Pierlot, which includes Preppy Chic, Romantic Feminity and Free Spirited. Apart from France, the Company is also present in approximately 36 countries, including The United States, Canada, Spain, the United Kingdom, Australia, Russia Portugal, China, Italy, Germany, Switzerland, United Arab Emirates, Mexico, Hong Kong, South Korea, Turkey and Norway, among others.