Beth Hayes

Beth Hayes is an experienced Partnership Director currently holding positions at Co-op Media Network since January 2025 and SMG since September 2022. Prior roles include Senior Category Manager for Beauty at TikTok, where responsibilities encompassed TikTok Commerce, and eCommerce Trading Manager for Beauty at Boots UK, overseeing brands like No. 7 and managing significant partnerships in the Beauty, Skincare, and Cosmetics categories. Hayes also served as Marketing Manager at Boots UK for both Beauty and Toiletries & Lifestyle, cultivating relationships with major suppliers such as L’Oréal and Unilever. Educational background includes a BA (Hons) in English from Nottingham Trent University.