Cristiano Benassi

Cristiano Benassi possesses extensive experience in sports marketing and partnership management. Currently serving as the Sr. Director of Nike Partnership for Consumer Products at the U.S. Soccer Federation since July 2022, Cristiano previously held various significant roles, including Director of Partnership Marketing at adidas Group and Senior Manager at Samsung Electronics, where expertise in planning and executing major sports campaigns, including the 2014 World Cup strategy in Brazil, was demonstrated. Early in the career, Cristiano worked as Sports Marketing Manager at Nike do Brasil, focusing on high-profile athlete contracts and marketing strategies from 2000 to 2010. Cristiano holds an MBA in Sports Marketing Management from Trevisan and a Bachelor's degree in Marketing & Propaganda from Universidade Paulista.