SMG
Kate Birtwistle is an accomplished business leader currently serving as Business Director at SMG since January 2024. Previously, Kate held the position of Partnership Director at Morrisons Media Group from November 2020 to October 2023, where responsibilities included the development of Morrisons’ media function and facilitating co-marketing campaigns. Additionally, Kate has experience as Partnership Development Director at SMG, focusing on growth through new partnerships. Prior roles include Director at Send Me a Sample and various positions at {Capture}, along with experience as a Recruitment Consultant at BLT. Educationally, Kate holds a degree in French and Philosophy from Durham University and completed A levels in French, Philosophy, and Geography at Churcher's College.
SMG
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SMG is home to retail media network specialist Threefold, award-winning commerce media agency Capture and the cloud based technology platform Plan-Apps, which has become the most widely used operating system powering commerce marketing and retail media in the UK. After 15 years of connecting brands with shoppers at the point of consideration and buying, we are responsible for more than £1m in traded retail media per day and data learnings based on the performance of £1.25bn of historic media investment. Our independent, helicopter view of retail media means we are the leading market innovator. SMG is home to retail media network specialist, Threefold, who partners with retailers to turn them into media owners. Threefold currently runs five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group and Signet. The UK's leading commerce media agency, Capture, is also a part of the SMG family. Capture has unparalleled expertise in retail media with a 15-year track record and a client roster that includes brand giants such as General Mills, Kellogg’s, McVities, Weetabix, McCain, Mr Kipling, Red Bull, Yoplait, Kerry Foods and Taylor’s of Harrogate amongst others. From store shelf to the wider media universe, Capture is expert at leveraging data to drive works on behalf of brands to improve ROI. Plan-Apps, is SMG's proprietary software. It provides the technology, data and consultancy to facilitate growth from both sides. Plan-Apps has become the most used operating system for commerce and retail media optimisation in the UK powering brand campaigns for 95 of the top one hundred CPG brands. Through working together with both brands and retailers to reach shoppers, we achieve transformative results.