Katie Streeter Hurle

Katie Streeter Hurle is an accomplished professional with extensive experience in strategic leadership and operations. Currently serving as Chief Strategy Officer at SMG since October 2018, Katie defines the company's strategic direction and develops Centre of Excellence capabilities in media, insight, planning, and creative commerce marketing. Previously, Katie held key positions including Chief Operations Officer and Group Strategy & Planning Director at SMG, where responsibilities encompassed overseeing shared services, agency strategies, and new product initiatives. Earlier roles at Threefold-Agency and Capture involved leading strategic and creative teams, while foundational experience included growing partnerships with major clients at Procter & Gamble. Katie holds a 1st Class BSc (Hons) in Psychology from the University of Reading and has a strong educational background in law, German, and psychology.