SMG
Matthew Lee is an accomplished entrepreneur and growth strategist with extensive experience in marketing and data management. Since October 2016, Matthew has served as the Founder of Threefold-Agency and Plan-Apps, while holding the position of Chief Growth Officer at SMG. Additionally, Matthew founded {Capture} in August 2008 and has led its operations as Founder and Managing Director. Prior to these ventures, Matthew spent nearly a decade at dunnhumby, progressing through roles including Sales Director, Commercial Director, and Digital Marketing Manager, where significant achievements included increasing coupon redemption rates and designing impactful marketing programs for leading brands. Matthew holds a BA(Hons) in Marketing with Economics from the University of Stirling, complemented by educational experiences at the University of Illinois Urbana-Champaign and Lancing College.
SMG
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SMG is home to retail media network specialist Threefold, award-winning commerce media agency Capture and the cloud based technology platform Plan-Apps, which has become the most widely used operating system powering commerce marketing and retail media in the UK. After 15 years of connecting brands with shoppers at the point of consideration and buying, we are responsible for more than £1m in traded retail media per day and data learnings based on the performance of £1.25bn of historic media investment. Our independent, helicopter view of retail media means we are the leading market innovator. SMG is home to retail media network specialist, Threefold, who partners with retailers to turn them into media owners. Threefold currently runs five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group and Signet. The UK's leading commerce media agency, Capture, is also a part of the SMG family. Capture has unparalleled expertise in retail media with a 15-year track record and a client roster that includes brand giants such as General Mills, Kellogg’s, McVities, Weetabix, McCain, Mr Kipling, Red Bull, Yoplait, Kerry Foods and Taylor’s of Harrogate amongst others. From store shelf to the wider media universe, Capture is expert at leveraging data to drive works on behalf of brands to improve ROI. Plan-Apps, is SMG's proprietary software. It provides the technology, data and consultancy to facilitate growth from both sides. Plan-Apps has become the most used operating system for commerce and retail media optimisation in the UK powering brand campaigns for 95 of the top one hundred CPG brands. Through working together with both brands and retailers to reach shoppers, we achieve transformative results.