Matthew Lee

Matthew Lee is an accomplished entrepreneur and growth strategist with extensive experience in marketing and data management. Since October 2016, Matthew has served as the Founder of Threefold-Agency and Plan-Apps, while holding the position of Chief Growth Officer at SMG. Additionally, Matthew founded {Capture} in August 2008 and has led its operations as Founder and Managing Director. Prior to these ventures, Matthew spent nearly a decade at dunnhumby, progressing through roles including Sales Director, Commercial Director, and Digital Marketing Manager, where significant achievements included increasing coupon redemption rates and designing impactful marketing programs for leading brands. Matthew holds a BA(Hons) in Marketing with Economics from the University of Stirling, complemented by educational experiences at the University of Illinois Urbana-Champaign and Lancing College.