Sohayla Worth

Senior Marketing Manager (partnerships) at SMG

Sohayla Worth is a seasoned marketing professional with extensive experience across various roles in the marketing and events sectors. Currently serving as a Senior Marketing Manager (Partnerships) at SMG since February 2024, Sohayla previously held the position of Marketing Manager at Vivify from June 2022 to February 2024. Previous roles include Marketing and Communications Manager, Campaigns and Events Manager, and Marketing and Events Officer at UA92, and Events and Marketing Officer at The Manchester Metropolitan University. Additional experience includes roles such as University Events Manager and Events Officer at The University of Salford, and Events and Marketing Manager at Habit. Sohayla began their career in event management with positions at Manchester Metropolitan University and CPM UK Limited, and also served as a Freelance Administrator at The Adecco Group and Contract Coordinator at Norland Managed Services. Educationally, Sohayla earned a CIM Level 6 Diploma in Professional Marketing from Oxford College of Marketing and a Bachelor's degree in Event Management from The Manchester Metropolitan University.

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