SMG
Sohayla Worth is a seasoned marketing professional with extensive experience across various roles in the marketing and events sectors. Currently serving as a Senior Marketing Manager (Partnerships) at SMG since February 2024, Sohayla previously held the position of Marketing Manager at Vivify from June 2022 to February 2024. Previous roles include Marketing and Communications Manager, Campaigns and Events Manager, and Marketing and Events Officer at UA92, and Events and Marketing Officer at The Manchester Metropolitan University. Additional experience includes roles such as University Events Manager and Events Officer at The University of Salford, and Events and Marketing Manager at Habit. Sohayla began their career in event management with positions at Manchester Metropolitan University and CPM UK Limited, and also served as a Freelance Administrator at The Adecco Group and Contract Coordinator at Norland Managed Services. Educationally, Sohayla earned a CIM Level 6 Diploma in Professional Marketing from Oxford College of Marketing and a Bachelor's degree in Event Management from The Manchester Metropolitan University.
SMG
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SMG is home to retail media network specialist Threefold, award-winning commerce media agency Capture and the cloud based technology platform Plan-Apps, which has become the most widely used operating system powering commerce marketing and retail media in the UK. After 15 years of connecting brands with shoppers at the point of consideration and buying, we are responsible for more than £1m in traded retail media per day and data learnings based on the performance of £1.25bn of historic media investment. Our independent, helicopter view of retail media means we are the leading market innovator. SMG is home to retail media network specialist, Threefold, who partners with retailers to turn them into media owners. Threefold currently runs five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group and Signet. The UK's leading commerce media agency, Capture, is also a part of the SMG family. Capture has unparalleled expertise in retail media with a 15-year track record and a client roster that includes brand giants such as General Mills, Kellogg’s, McVities, Weetabix, McCain, Mr Kipling, Red Bull, Yoplait, Kerry Foods and Taylor’s of Harrogate amongst others. From store shelf to the wider media universe, Capture is expert at leveraging data to drive works on behalf of brands to improve ROI. Plan-Apps, is SMG's proprietary software. It provides the technology, data and consultancy to facilitate growth from both sides. Plan-Apps has become the most used operating system for commerce and retail media optimisation in the UK powering brand campaigns for 95 of the top one hundred CPG brands. Through working together with both brands and retailers to reach shoppers, we achieve transformative results.