Patricio Mammarelli

Patricio Mammarelli is an experienced operations and business development leader with expertise in digital transformation and e-commerce. Currently serving as Chief Operating Officer at Smile ® since June 2022, Patricio oversees agency operations, project management, and resource allocation. Prior roles include Business Development Manager for LATAM and Digital Channels Chief at Familia Zuccardi, where digital marketing strategies and e-commerce initiatives were implemented. As the Founder and CEO of Winer, tu bodega Online, Patricio established a successful wine marketplace, demonstrating entrepreneurial and e-commerce proficiency. Additionally, managerial experience includes leading Viñedos y Bodega Mammarelli Wines and overseeing supply chain processes for multiple hotels at Luz y Fuerza Patagonia SRL. Educational qualifications include a Master's degree in Strategic Management of Marketing and Internet Business from the University of Buenos Aires, alongside advanced training in digital commerce.